Brief:
To name, brand a new New York cannabis dispensary the challenge to differentiate and dominate the market through brand and design.
Up until about 1951, Brooklyn was a marijuana mecca where cannabis grew all over Williamsburg, East New York and Cobble Hill. The Department of Sanitation called the “White Wing Squad” confiscated and destroyed 41,000 pounds of the plant. This White Wing Squad, so named after their white duck cloth uniforms. This is where my inspiration came from.
