Lucky Duck
Brief: The US is establishing medical laws and also legalising marijuana for recreational use. Create a concept that will differentiate and dominate the market through brand and design. Communicate a newer meaning for the industry. Determine a name rooted in the brands New York origin. I decided to use past imagery of New York City’s archived evidence images. Cannabis once grow wild all over New York until a major crackdown in 1951. So I wanted to use these images of the past history with the plant and change the narrative of the images. The name came from the “White Wing Squad” workers who were responsible for clearing cannabis plants in New York, the nick name came from their white duck cloth uniforms, so it is a play on that.