William & Brooke
Brief: Create a new Irish brand that’s using medicinal cannabis in a range of personal care products Relaxing Rub, Oil Tincture, Bath Soak. The name William&Brooke pays homage to a 19th century Irish doctor William Brooke O’Shaughnessy from Limerick, who introduced the use of Cannabis to western medicine. The illustrations inspired by Jazz record covers, as the artwork on the cover sometimes depicted how the music would make you feel. I went with that approach to the illustrations.